Key Buyer Considerations in Pakistan

Aprilia is an Italian motorcycle and scooter manufacturer, established in 1945 in Noale, Italy, by Alberto Beggio as a bicycle production factory. The company transitioned to manufacturing motorcycles in 1968 under Ivano Beggio, focusing on 50cc models and later motocross bikes like the Scarabeo. Aprilia is renowned for its high-performance sportbikes and has achieved significant success in motorcycle racing, including numerous Grand Prix and Superbike world championships. Since 2004, Aprilia has been a part of the Piaggio Group. In Pakistan, Aprilia has an official market presence through a collaboration between Piaggio & C. S.p.A. Italy and Ravi Automobile Pvt. Ltd., which serves as the official distributor for Aprilia superbikes and sports bikes, offering sales and after-sales services.

Aprilia

OW Motors

United Autos Motorsports

Benda is a Chinese motorcycle brand founded in 2016, known for its bold, futuristic designs and in-house developed multi-cylinder engines. The company primarily focuses on the cruiser and sports segments, gaining international attention with models like the LFC 700 and Napoleonbob 500. Benda motorcycles are not officially present in Pakistan through an authorized corporate entity or dedicated local distributor. Instead, they are imported and sold to local enthusiasts through independent third-party heavy bike dealerships, such as OW Motors and United Autos Motorsports.

Benda

Buraq Automobile Pvt Ltd (Corporate Office)

Bashi Motorsports

Hi-Speed Motorsports

Capital Motors

Throttle Inspiration

Motorsport Doctor

Benelli is an Italian motorcycle manufacturer founded in 1911, making it one of the oldest Italian motorcycle companies still in operation. Today, the brand is owned by the Chinese company Qianjiang Motorcycle (QJ Motor) but maintains its design and engineering headquarters in Pesaro, Italy. Benelli is officially present in Pakistan through its authorized distributor, Buraq Automobile Pvt Ltd. The company has gained a strong following in the Pakistani market by offering premium, performance-oriented naked and adventure bikes, with popular models including the TNT 25, TNT 150i, 302S, and the TRK adventure series.

Benelli

Dewan Motors

BMW Motorrad is the motorcycle brand of the German automotive company BMW, originally established in 1923. It is officially present in Pakistan through Dewan Motors, its exclusive authorized importer and distributor. The company offers a range of high-end premium motorcycles in the Pakistani market, including the popular GS adventure series, touring models, and S1000RR sportbikes. BMW Motorrad maintains dedicated 3S (Sales, Service, and Spare Parts) facilities in major cities like Karachi, Lahore, and Islamabad, catering to the luxury biking segment.

BMW Motorrad

RapidRides

CF Moto Pakistan

Rideon

Zhejiang Chunfeng Power Co., Ltd., commonly known by its trade name CFMOTO, is a Chinese manufacturer of engines, motorcycles, all-terrain vehicles, quadricycles, quads, and yachts headquartered in Hangzhou, Zhejiang, China.

CFMOTO

Derbi is a historic Spanish motorcycle manufacturer founded in 1922, renowned for its production of small-displacement motorcycles, scooters, and mopeds, particularly popular among young riders in Europe. The brand has a strong legacy in Grand Prix racing, especially in 50cc and 125cc categories. Currently part of the Piaggio Group, Derbi's primary focus remains on the European market. There is no official or authorized presence of Derbi in Pakistan, and any availability would be through independent grey market importers.

Derbi

Ducati is an Italian motorcycle manufacturer headquartered in Bologna, Italy, founded in 1926. Initially established as a producer of radio components, the company transitioned to motorcycle manufacturing after World War II, releasing its first motorized bicycle, the Cucciolo, in 1946. Ducati is renowned for its high-performance sport bikes and street bikes, featuring distinctive designs and innovative L-Twin engines. The brand has a presence in Pakistan, with its motorcycles available through local dealerships and various independent importers.

Ducati

Energica Motor Company is an Italian manufacturer of high-performance electric motorcycles, headquartered in Modena, Italy. Spun off from the CRP Group in 2014, Energica quickly established itself as a pioneer in electric two-wheelers, renowned for its innovative technology and participation in racing series like the FIM Enel MotoE World Cup. Its product line includes powerful electric sportbikes and streetfighters. Energica motorcycles are not officially available in Pakistan, nor are there any identified third-party importers or dealers currently selling their bikes in the Pakistani market.

Energica

Evee Electric Bikes (Flagship Store)

Evee Electric Bikes Karachi

Evee Electric Bikes Multan

Evee Electric Bikes Islamabad

Evee Electric Bikes Rawalpindi

Evee Electric Bikes Faisalabad

Evee Electric Bikes Sialkot

Evee Electric Bikes Gujranwala

Evee Electric Bikes Peshawar

Evee Electric Bikes Abbottabad

Evee Electric Bikes Hyderabad

Evee is a Pakistani electric motorcycle brand established in 2022, focused on providing eco-friendly and affordable transportation solutions. The company offers a range of electric bikes designed for the local market, emphasizing features suitable for Pakistani road conditions and consumer needs. Evee is officially present in Pakistan through Evee Electric Bikes (Pvt) Ltd, operating with a dedicated country-specific website and an expanding network of showrooms and dealers across major cities.

Evee

Fuego is not officially present in Pakistan but has been imported by various dealers in Pakistan over the years. More notably OW Motors & RapidRides Lahore.

Fuego

GPX is the Thailand motorcycle brand. Research, development, and manufacturer by Thai people, with good quality products at a reasonable price. The company is expected to launch their flagship models soon in Pakistan.

Hi-Speed is a motorcycle brand produced by Raazy Motor Industries (Pvt.) Ltd., a prominent Pakistani manufacturer of motorcycles, cargo loaders, and electric vehicles. Established on July 15, 2004, and incorporated in 2011, the company is recognized among Pakistan's top seven motorcycle manufacturers. Hi-Speed offers a range of motorcycles with various engine capacities, including 70cc, 100cc, 125cc, 150cc, 200cc, and 250cc models. The brand has a strong and official presence in the Pakistan market, with its products widely available through dealerships across the country.

Hi-Speed

Honda Motor Co., Ltd. is a Japanese multinational automotive manufacturer, founded in October 1946 by Soichiro Honda and officially incorporated on September 24, 1948. It has been the world's largest motorcycle manufacturer since 1959. In Pakistan, Honda has an official presence through a joint venture called Atlas Honda Limited (AHL), which is the country's largest motorcycle manufacturer. AHL manufactures and markets Honda motorcycles and spare parts in Pakistan, operating with two plants in Karachi and Sheikhupura, and also exports to Bangladesh and Afghanistan.

Honda

Horwin is a global intelligent technology company established in 2016, dedicated to creating advanced electric motorcycles and scooters. Headquartered in Changzhou, China, with a European headquarters in Austria, Horwin focuses on innovative electric mobility solutions. Their product range includes popular electric scooters like the EK1, SK1, and SK3, as well as electric motorcycles such as the CR1 and QBB5. Horwin officially launched in Pakistan on June 3, 2025, through a partnership with Charged Vehicles Pvt Ltd, a Lahore-based company, and is actively expanding its distribution and retail network across the country.

Horwin

Kawasaki Heavy Industries, Ltd. is a Japanese multinational conglomerate established in 1878 as a shipyard. The company ventured into motorcycle manufacturing in the 1960s, becoming known for its diverse range of high-performance motorcycles, including the Ninja, Z, and Versys series, alongside other powersports vehicles and heavy industrial products. In the Pakistan market, Kawasaki gained popularity in the 1990s. While new bikes are listed on Pakistani automotive portals, it appears to be primarily available through independent importers and local dealers, rather than an official, dedicated distributor network, and faced challenges with spare parts and maintenance in the past.

Kawasaki

Keeway is a Hungarian-originated motorcycle brand, founded in 1999, which has since grown into a global phenomenon available in over 73 countries. While its conceptual roots are in Hungary, it is owned by the Chinese Qianjiang Group, which also owns Benelli, and has manufacturing facilities in China. Keeway specializes in scooters and small to mid-sized motorcycles, offering products that balance design, quality, and service. In Pakistan, Keeway motorcycles, such as the K-Light and Super Light, are actively available for purchase through local distributors and showrooms in major cities like Lahore, Islamabad, and Karachi.

Keeway

Rapid Rides Lahore

Rapid Rides Karachi

Kove Moto is a Chinese motorcycle manufacturer founded in 2017, specializing in high-performance adventure, rally, and sports motorcycles. The brand has gained international acclaim for its lightweight rally bikes and successful participation in the Dakar Rally. Kove is officially present in Pakistan, having launched its operations in July 2024 through Kove Pakistan. Their motorcycles, including the 450 Rally, 800X Adventure, and 250RR, are available through authorized local dealers such as Rapid Rides.

KOVE

Lifan Group is a Chinese motorcycle and automobile manufacturer founded in 1992 in Chongqing, China. It began as a motorcycle repair shop and expanded into manufacturing motorcycles, engines, and automobiles, offering a diverse range of products including street bikes, cruisers, dirt bikes, and scooters. Lifan products are exported to numerous countries worldwide, with motorcycle production bases in Vietnam, Thailand, and Turkey. In Pakistan, Lifan motorcycles are available through local distributors and importers such as Rapid Rides and Crown Lifan Pakistan (Pvt) Ltd.

Lifan

Metro is a prominent Pakistani motorcycle brand that is part of the Yunas Group of Industries, established in 1973. The Metro motorcycle brand itself began manufacturing in Lahore, Pakistan, in 2014, after acquiring the trademark in late 2013. Initially offering petrol motorcycles in 70cc, 100cc, and 125cc capacities, the company pivoted its focus in 2023 to manufacturing 2-wheeler electric vehicles under technical collaborations, citing high fuel costs and pollution concerns. Metro motorcycles are widely available through authorized dealerships across Pakistan.

Metro

Morbidelli Pakistan

Morbidelli is an Italian motorcycle brand originally founded by Giancarlo Morbidelli in 1959, famously known for its highly successful Grand Prix racing motorcycles in the 1970s. Recently acquired and revitalized by the Keeway/QJ Motor group, the brand now focuses on modern adventure, cruiser, and street motorcycles globally. Morbidelli is officially present in Pakistan, operating through the same local distribution network as Benelli Pakistan. They have launched models like the T250x Pro adventure motorcycle in the local market and maintain an official office and dealership presence in Lahore.

Morbidelli

Moto Morini is a historic Italian motorcycle manufacturer established in 1937, renowned for its beautifully designed and high-performance bikes. The brand is famous for models like the X-Cape adventure series and the Seiemmezzo naked bikes, which blend classic styling with modern technology. Moto Morini motorcycles are not officially assembled or directly represented by a corporate subsidiary in Pakistan. Instead, they are imported and sold through third-party dealers, primarily Motorsport Doctor, making premium models like the X-Cape 1200 and AllTrike available to the local market.

Moto Morini

OKLA is a leading electric vehicle manufacturer founded in 2015, specializing in eco-friendly and stylish electric scooters and motorcycles. The company, which combines strong Chinese R&D capabilities with global assembly operations, aims to revolutionize urban mobility with its innovative products. OKLA has a significant presence in Pakistan, including a factory and multiple experience centers, and has partnered with local entities like Ravi Sundar to establish a manufacturing hub for electric vehicles in the country. Their product range is designed to cater to urban commuters, offering a blend of performance, aesthetics, and affordability.

Okla

QJ Motor Pakistan (Fasttech Automobile)

Rapid Rides

QJ Motor is a major Chinese motorcycle manufacturer established in 1985, producing a diverse range of premium motorcycles and scooters. In the Pakistani market, QJ Motor is officially present through its authorized distributor Fasttech Automobile, operating as QJ Motor Pakistan. They offer an extensive lineup of high-performance motorcycles in Pakistan, including the entry-level SRK 180 R, the SRV 400 VS cruiser, the SRT 500 RX adventure bike, and the flagship 4-cylinder SRK 921 RR superbike. By providing multi-cylinder engines and modern electronics, QJ Motor positions itself as a feature-rich, premium alternative for Pakistani enthusiasts.

QJ Motor

Road Prince is an indigenous Pakistani motorcycle brand, founded in 2004 by three brothers with the vision to offer quality and affordable motorcycles in Pakistan. The company assembles a range of motorcycles, loaders, and rickshaws in its facilities in Punjab, Pakistan. Road Prince has a strong market presence with an extensive network of over 1000 dealerships, the largest spare parts distribution, and numerous 3S (Sales, Service, Spare Parts) facilities across the country, making it a prominent choice for urban and rural mobility.

Road Prince

Sothassi is an upcoming motorcycle brand in Pakistan, while they have not shared official release date or anything but they have social media presence. Their goal is to locally assemble heavy bikes in Pakistan.

Sothassi

Superstar is a Pakistani motorcycle company, part of Memon Motors Pvt Ltd, focused on providing efficient, affordable, and eco-friendly transportation solutions within Pakistan. The company ventured into the motorbike industry in 2001-2002, initially introducing auto rickshaws under the Super Star brand in 1992. They offer a diverse range of products including electric scooters (EV-Scooters), heavy bikes (70cc to 200cc), non-electric bikes (e.g., 70cc, 100cc, 125cc), loaders, and rickshaws, all designed specifically for Pakistani riders. Superstar has a strong official presence across Pakistan, with showrooms in major cities like Karachi, Lahore, Islamabad, and Rahim Yar Khan. Their mission emphasizes innovation, durability, maximum mileage, affordable spare parts, and nationwide support for their products.

Superstar

Suzuki, originally established in 1909 as Suzuki Loom Works in Hamamatsu, Japan, transitioned into motor vehicle manufacturing, producing its first two-wheeled vehicle in 1952. In Pakistan, the brand operates through Pak Suzuki Motor Company Limited (PSMCL), a joint venture formed in 1983 with Suzuki Motor Corporation and Pakistan Automobile Corporation. PSMCL is Pakistan's largest assembler, manufacturer, and marketer of automobiles, motorcycles, and outboard motors, with a strong emphasis on local manufacturing to serve the domestic market. The company actively contributes to Pakistan's automotive industry.

Suzuki

OW Motors are the official dealers and distributers of TARO motorcycles in Pakistan.

Taro

United Auto Industries is a Pakistani automobile manufacturer established in 1999. The company introduced economical 4-stroke motorcycles and auto-rickshaws under the brand name UNITED. It manufactures and assembles motorcycles, loaders, scooters, and rickshaws within Pakistan, serving as a national brand. United Auto Industries has a strong presence in the Pakistani market with a comprehensive network for sales, service, and spare parts across the country.

United

Vlektra is a Pakistani electric motorcycle brand established in Karachi in 2020, aiming to revolutionize the local two-wheeler market with electric vehicles. The company designs and manufactures its electric motorcycles entirely in Pakistan, offering models such as Bolt, 1969, and Velocity. Vlektra has a significant presence in the Pakistan market with showrooms and service centers across major cities, providing eco-friendly, cost-efficient, and low-maintenance transportation solutions.

Vlektra

VOGE Pakistan Flagship Showroom

VOGE is the premium motorcycle brand of the Chinese industrial giant Loncin Holdings, launched in 2018 to target the mid-to-high-end global market. The brand leverages Loncin's deep manufacturing expertise and partnerships with major European brands to produce high-quality adventure, street, and sports motorcycles. VOGE is officially present in Pakistan through Voge Pakistan (vogepakistan.com), offering a premium lineup that includes models like the 300DS, DS525X, and DS900X. They import and distribute these motorcycles directly, operating a flagship showroom in Bahria Town, Lahore.

VOGE

Yadea is a global leader in electric two-wheel vehicles, including electric motorcycles, mopeds, and bicycles, founded in 2001. The company focuses on sustainable mobility solutions and has a significant international presence. In Pakistan, Yadea officially launched its range of electric scooters and motorcycles through a partnership with United International Corporation (UIC) as its official distributor. This makes Yadea products readily available with local support in the Pakistani market.

Yadea

Yamaha Motor Co., Ltd. is a Japanese multinational manufacturer renowned for its diverse range of motorized products, including motorcycles, marine products, and power products. The company was established in 1955 and has its global headquarters in Iwata, Shizuoka, Japan. In Pakistan, Yamaha Motor Pakistan (YMPK) was established as a wholly-owned subsidiary in 2013 and commenced motorcycle manufacturing in Karachi in 2015. However, Yamaha Motor Pakistan officially announced the discontinuation of its motorcycle manufacturing operations in the country due to a change in business policy. The company has assured that after-sales services, including spare parts and warranty coverage, will continue through its authorized dealers for a limited period.

Yamaha

Zeeho is a Chinese electric mobility brand, established in 2020 as a subsidiary of CFMoto, focusing on modern urban commuting solutions. The brand emphasizes electric performance, futuristic styling, and smart technology in its products, which include electric scooters and motorcycles. Zeeho officially entered the Pakistani market in January 2026 through a strategic partnership with Evee, a local electric scooter manufacturer. This collaboration aims to expand the availability of high-end electric two-wheelers in Pakistan, with models such as the EZ3, AE4, and AE7 already introduced to the market.

Zeeho

Zongshen is a prominent Chinese manufacturing company established in 1992 by Zuo Zongshen, headquartered in Chongqing, China. The company produces a diverse range of products, including motorcycles, quad bikes, generators, and engines, claiming an annual output of over 1,000,000 motorcycles. Key motorcycle models include the Z-One, Zongshen 200 GS, RX1, RX3, and H6. Zongshen has an international sales network that extends to over 80 countries, including Pakistan, where it maintains marketing offices. Zongshen motorcycles are available for sale in the Pakistani market through local distributors and independent dealers, such as New Pak Trading Company in Rawalpindi, and are listed on automotive portals like PakWheels.pk and Gari.pk.

Zeeho Motorcycles

EZ4

AE4

AE7